Digital marketing field is evolving at a great pace. In fact, the majority of professionals of marketers believe that the changes witnessed in this sector over the past two years are way more than it did in earlier thirty years. Businesses have to keep up with all of these industry standards. Similarly, students who have opted for this branch of study need to keep themselves updated with all the latest changes to make a successful career in this field.
To help you get familiar with this industry, we have listed a few statistics that will summarize the scenario of digital marketing. Read below:
1. In the past few years, companies have started using social media portals for promoting their brand. In fact, they offer effective customer service through these platforms to increase the engagement of the users and attract more consumers. Statistics suggest that 71% of buyers who experience good and impressive social media service are likely to recommend the product and company to others.
2. There are numerous websites and online pages of different brands that offer various goods and services to the potential clients. However, it has been studied that 96% of the users who discuss these products online do not actually follow their profiles. Therefore, it is essential for the owners to go beyond these channels and analyze unbranded conversations. This will help them to manage brand health and gain valuable insights.
3. To advertise the product, organizations publish and post different contents on their official websites from time to time. It includes write-ups, GIF, images, videos, etc. Amongst these, visual content is shared maximum by the audience as compared to others. To be precise, it is shared 40 times more across various social media platforms than the rest of the contents.
4. Now talking about the written content, there are distinct types of write-ups that are uploaded by companies. Some are concise yet attractive while others are lengthy yet uninformative. There are various factors that decide the ranking of these web pages on Google, one of them being keyword density. However, word count is also a major element that influences this ranking and researches have shown that contents with an average word length of 1890 mostly rank at the top.
5. Amidst all the technological advancements and latest marketing trends, marketers often ignore the significance of email marketing. However, this media stands at the third position in the list of the most prominent mediums to share information for B2B marketing strategy. Furthermore, 86% of companies opt emails for the purpose of business communication. In a survey, 59% of B2B marketing officials have agreed that email is the best source to generate leads.
6. Mobile phones have become one of the important elements of marketing. They can capture the attention of the users anytime, anywhere, be at home or while working in the office. This is the perfect opportunity for the companies to reach their potential buyers wherever they want. Smartphones contribute more than 50% of YouTube views with each session lasting for over 40 minutes on an average.
7. In recent times, hashtags have become quite popular among social media users. They put # before phrases or words to increase the engagement of other people and make something trend across various portals. However, a study has shown that adding these hashtags do not influence the involvement of the audience. In fact, posts without this sign outperformed the ones with #. This clearly indicates that companies should focus more on the quality of the content rather than relying on any trend.
8. By 2020, it is expected that 72% of the online ad spending in the UK would be via mobile. Also, WordPress will influence the marketing strategies as currently, approximately sixty million pages are being posted each month on this website.
9. Finally, it is estimated that 93% of total online experiences will be based on Search Engine. Moreover, 2 million written content would be uploaded per day with the top three searches receiving over 50% of clicks.
We hope that these facts and data will help you understand digital marketing and its strategies more clearly.
Studying digital marketing is not as easy as falling off a log. You need to learn about various concepts, such as SEO, content marketing, web analytics, display marketing, mobile marketing, and more. However, academic writing tasks allow hardly sufficient time for regular studies and practice. Therefore, the best option is to take digital marketing assignment help from professionals of this field and devote your time to mastering this subject. The students across the UK prefer Assignment Desk for writing assistance rather than our peers owing to our quality and authentic work. Here are some additional reasons which make us one of the most trusted assignment writing service providers:
To help you get familiar with this industry, we have listed a few statistics that will summarize the scenario of digital marketing. Read below:
1. In the past few years, companies have started using social media portals for promoting their brand. In fact, they offer effective customer service through these platforms to increase the engagement of the users and attract more consumers. Statistics suggest that 71% of buyers who experience good and impressive social media service are likely to recommend the product and company to others.
2. There are numerous websites and online pages of different brands that offer various goods and services to the potential clients. However, it has been studied that 96% of the users who discuss these products online do not actually follow their profiles. Therefore, it is essential for the owners to go beyond these channels and analyze unbranded conversations. This will help them to manage brand health and gain valuable insights.
3. To advertise the product, organizations publish and post different contents on their official websites from time to time. It includes write-ups, GIF, images, videos, etc. Amongst these, visual content is shared maximum by the audience as compared to others. To be precise, it is shared 40 times more across various social media platforms than the rest of the contents.
4. Now talking about the written content, there are distinct types of write-ups that are uploaded by companies. Some are concise yet attractive while others are lengthy yet uninformative. There are various factors that decide the ranking of these web pages on Google, one of them being keyword density. However, word count is also a major element that influences this ranking and researches have shown that contents with an average word length of 1890 mostly rank at the top.
5. Amidst all the technological advancements and latest marketing trends, marketers often ignore the significance of email marketing. However, this media stands at the third position in the list of the most prominent mediums to share information for B2B marketing strategy. Furthermore, 86% of companies opt emails for the purpose of business communication. In a survey, 59% of B2B marketing officials have agreed that email is the best source to generate leads.
6. Mobile phones have become one of the important elements of marketing. They can capture the attention of the users anytime, anywhere, be at home or while working in the office. This is the perfect opportunity for the companies to reach their potential buyers wherever they want. Smartphones contribute more than 50% of YouTube views with each session lasting for over 40 minutes on an average.
7. In recent times, hashtags have become quite popular among social media users. They put # before phrases or words to increase the engagement of other people and make something trend across various portals. However, a study has shown that adding these hashtags do not influence the involvement of the audience. In fact, posts without this sign outperformed the ones with #. This clearly indicates that companies should focus more on the quality of the content rather than relying on any trend.
8. By 2020, it is expected that 72% of the online ad spending in the UK would be via mobile. Also, WordPress will influence the marketing strategies as currently, approximately sixty million pages are being posted each month on this website.
9. Finally, it is estimated that 93% of total online experiences will be based on Search Engine. Moreover, 2 million written content would be uploaded per day with the top three searches receiving over 50% of clicks.
We hope that these facts and data will help you understand digital marketing and its strategies more clearly.
Studying digital marketing is not as easy as falling off a log. You need to learn about various concepts, such as SEO, content marketing, web analytics, display marketing, mobile marketing, and more. However, academic writing tasks allow hardly sufficient time for regular studies and practice. Therefore, the best option is to take digital marketing assignment help from professionals of this field and devote your time to mastering this subject. The students across the UK prefer Assignment Desk for writing assistance rather than our peers owing to our quality and authentic work. Here are some additional reasons which make us one of the most trusted assignment writing service providers:
- Complete ownership of the document
- Strict privacy policy
- 100% original content
- Attached quality assurance report
- Dedicated team of customer executives
- Competitive pricing structure
- Free multiple revisions policy
- Money back guarantee
